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- Ocean Land purchase 7.3 billion yuan Beijing headq
- "2014 sales charts for Beijing real estate companies will become very
interesting, new entrants 'compete in Beijing' veteran local housing prices and
housing prices to compete." a leading housing prices rise to the "Securities
Daily "Reporters joked with interest, in a number of the old stronghold in
Beijing housing prices have" been fade ", the previous name without a pass but
the developers have a tendency faint play a leading role.
It is worth
mentioning that, the ocean, and other old Jinyu housing prices is clearly not
willing to get stuck in such a situation, in the billion dollar level of housing
prices has increased six, green and dished out 2014 impact Under the dual
stimulation 240 billion yuan sales target, Snake and Horse occasion turn of
Jinyu and ocean both in Beijing land market force, especially in orent apartment shanghaiffshore real
estate staggering. 2014 年 9 January to 16 January, eight days to spend 7.31
billion yuan offshore Liantun Beijing three plots, construction area of ??over
500,000 square meters.
In this regard, insiders told reporters bluntly,
this is a high-profile offshore real estate "comeback" Beijing's move, on the
occasion of the election in the opening years of continuous attack, may be
intended to accelerate the pace of the project market, strive thickening in
Beijing This year's sales performanceshanghai apartment.
73 亿元 high
profile "purchase"
In fact, 2014 was the occasion of the opening, Beijing
land market is still the continuation of the 2013 heat. Ocean Land Resources
beat, after a number of financial innovation and Lake and housing prices, only
continuous gains three parcels of land.
1 9, offshore real estate to 1.144
billion yuan, commodity housing area of ??16,000 square meters price, competing
GongChen Fangshan Township streets and long plots, equivalent to the floor price
of 17,234.3 yuan / square meter, premium rate of 47.9%; January 13, ocean and
greenery of the Commonwealth to 2.35 billion yuan, with a gross floor area of
??not less than "talent public rental housing," the cost of 16,200 square
meters, the competing Beiqijia Town, Changping District, Beijing Lot; January
16, to 3.82 billion yuan total price of competing in Beijing Mentougou Mentougou
Metro plots, equivalent to the floor price of 15,739.7 yuan / square meter, the
premium rate of 74.4%.
Accordingly, insiders said that from this three
plots to get to scale, not more than 300,000 square meters, the average premium
rate of 55.9%, in line with the ocean has always been to get to the scale and
profitability criteria .
but recently there have been doubts over the
media to get to the ocean or the radical suspicion, while offshore real estate,
said the annual report released recently in a quiet period, and therefore did
not get an official response to this related strategies.
In fact, there
are close to offshore real estate insiders to the "Securities Daily" reporters,
the land bank, to get to the location in the ocean have been more cautious. It
is said that its own internal set of principles to take place: deep plowing has
entered the region; important consideration medium-sized projects; increase land
reserves for the performance of a good team; adhere profit standards.
The
source also said that Beijing is the headquarters of the ocean, the operations
team experience is more mature, so a strong ability to inventory, so in Beijing
"purchase" may be understandable.
In fact, in October 2013, gains on North
Fifth Ocean Olympic village core area Laiguangying A3 plots for the development
of high-end residential project, the project named "Ocean Million and Four
Seasons", has started to develop.
It is worth mentioning that, due to the
large ocean after the king Wangjing and other items the market has been
questioned, also attracted wide attention in the media and the public. However,
with the Beijing housing prices surge, ocean withstood the pressure of the
high-end project but contributed a lot of their sales force.
In this
regard, some analysts believe that several Beijing Wang profits offshore real
estate projects earlier gains is not low, this may be an important reason for
offshore dare stage a massive expansion in Beijing.
accelerated expansion
of grain storage facilities
However, Sino-Ocean Land had won the premium
is relatively high, although at the time, but the continuous rise in prices
after Beijing was "breaking your imagination", the Beijing project sales prices
really have gone up.
to get a glimpse or two of its announcement, as of
December 31, 2013, Sino-Ocean Land's contracted sales price of 13,900 yuan /
square meters, an increase of 17%. However, the king of high-end items such
longer sales cycles, high capital costs, combined with ocean facing pressure
redemption of convertible securities issued in July 2010 total $ 900 million,
resulting in the ocean seeks to diversify financing.
In view of this, the
introduction of offshore real estate Nan Fung Group in Hong Kong and China Life
two major shareholders. In late November 2013, the largest shareholder of China
Life shares of offshore real estate holdings to 29.04%, Nan Fung Group offshore
real estate holdings to 20.98% of shares. Through this placement transaction,
offshore real estate to get 5 billion yuan financing.
In addition, August
7, 2013, Sino-Ocean Land and Swire Propertieshanghai apartmentss
announced, sold about 2.1 billion yuan in Chengdu Daci part of cultural and
commercial office complex "Core East." In the same year, the smooth ocean early
redemption of convertible securities.
In this regard, insiders said that
this series of actions will undoubtedly optimize the financial structure of the
ocean, but also led to its report on the cash flow is more beautiful. But the
change of shareholders does to some extent slowed the pace of expansion in
recent years in the ocean.
Therefore, the changes in the shareholding
structure finalized, no doubt to the management more time to plan offshore
project development, can even start "a big fight" the.
In addition, the
market came news that the end of 2013, nine banks signed a $ 175 million
three-year offshore real estate financing case, the sum will be used to pay
dividends and fund-raising refinancing. The facility, if successful, will
further strengthen the ocean in the face of intense competition in the Beijing
land market and other companies rush to fight strength.
It is worth
mentioning that, as of December 31, 2013, Sino-Ocean Land 2013 full-year
contracted sales totaled about 35.8 billion yuan, an increase of about 15%,
slightly exceeding the annual sales target.
